Nature’s Rancher is a Whole Foods Market exclusive brand in the natural, never ever antibiotics, meats category. As a growing number of consumers choose natural products, this purchase provides Pederson’s and the Nature’s Rancher brand a faster path to expanded offerings in this high-growth category.
Okay… have you ever seen that show How It’s Made on the Science Channel? That is a great show. Maybe I’m a total geek, but I find it totally enthralling. From lamps to baseballs to bacon, they’ve covered it all… start to finish. And, it’s not until I watch that show that I get all contemplative on where “things” come from. All I know is that “things” are just there. I go to the store and buy what I need. Granted, I buy responsibly. I am all about sustainability and responsibility. Most often, I let the third party certifications give their stamp of approval, and I take that as truth, though. But, where exactly does it come from?