Pederson's Natural Farms Acquires Nature's Rancher: Whole Foods Exclusive

Pederson’s Natural Farms is pleased to announce that it has acquired Whole Foods Exclusive Brand, Nature’s Rancher, and will soon be adding it to the Pederson’s Natural Farms lineup.
“By folding the Nature’s Rancher brand into our operations, we are better positioned to take advantage of our long-term strategic growth goals, which includes an increasingly integrated business model and multi protein product mix,” said Neil Dudley, Vice President of Pederson’s Natural Farms.
Nature’s Rancher is a Whole Foods Market exclusive brand in the natural, never ever antibiotics, meats category. As a growing number of consumers choose natural products, this purchase provides Pederson’s and the Nature’s Rancher brand a faster path to expanded offerings in this high-growth category.

About Pederson’s Natural Farms: Based in Hamilton, Texas, Pederson’s Natural Farms has been producing fresh and smoked natural meat products since 1992. Dedicated to providing superior quality, naturally cured bacon, hams, sausage and much more, Pederson’s mantra is “real people making real food using natural meats raised with humane and environmentally safe practices.”